The NewsMarket is a quickly-growing video portal where news broadcasters and Web producers download video files provided by a range of corporations, governmental organizations and non-profits. These organizations pay the NewsMarket to host and distribute company-created content.
Downloads had been limited to "credentialed" media organizations. Now the company is providing video to bloggers in a program called the Video Cafe, which was announced today. There’s a lot of good content that’s been made available, including extraordinary footage of world health issues.
Earlier this year, I interviewed the NewsMarket founder and CEO Shoba Purushothaman who explained the program that was in development at the time. The NewsMarket is funded by Hearst, Apax Partners and others.
— Andy Plesser
Coming Clean: The NewsMarket is a past sponsor of Beet.TV and has been a public relations client of Plesser Holland.