Revver, an early pioneer in online video sharing, has implemented a big change as it has began inserting in-stream advertising into a few of its clips.  Up until know, Revver offered just a simple, post roll click-to-action advertisement.  Revver and content creators shared the revenue created by the clicks. 

A Revver spokeswoman told me that the company will provide CPM’s of more than $20 and considerably higher for certain programs.  That’s pretty good numbers for Revver and content creators who share the take 50/50.

Check out report of the news in Adweek.

Since we couldn’t get to Los Angeles, our friends at Revver taped this segment of CEO Kevin Wells for us.  Thanks!

— Andy Plesser

 

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By Andy Plesser on @beet_tv