AOL’s Truveo has opened up its search API for the online video industry and the results are impressive. According to internal numbers from comScore MediaMetrix, the Truveo search engine has resulted in 39 million unique monthly impressions with those numbers increasing 50% month by month.
Truveo’s technology is being used by hundred of sites including Brightcove, Clevver, CSTV, Flock, Pageflakes, PureVideo, Qwest, Search.com, Sportingo, Netvibes, Widgetbox and YourMinis. These new partners join AOL Video, AOL Search, Excite, Infospace, and hundreds of others who are already using Truveo.
Above is an interview of Truveo’s Tim Tuttle done in San Francisco yesterday exclusively for Beet.TV. Tim explains the workings of Truveo and the strategy behind opening the API. (Thanks Josh Weinberg for making this video for the purple channel!)
Truveo is releasing the comScore numbers today, Wednesday. Here’s the take on this by TechCrunch’s Michael Arrington.
— Andy Plesser