Beet.TV has discovered that Dow Jones, the publishers of The Wall Street Journal, Marketwatch and Barron’s, has provided the public with the ability to take the embedded code from video clips on the Wall Street Journal site. To view the videos, you don’t need to subscribe to the WSJ. You can grab this code by simply pressing the "get code" button on the player above.
This is a very important development. As far as I know, no major newspaper publisher is allowing its videos to be shared this way. I know a big concern is having advertising surrounding the clips appear on sites outside of a media plan.
Yesterday, I was in Boston and spoke with Jeremy Allaire, CEO of Brightcove, the company that publishes video for Dow Jones, The New York Times and the Washington Post. He tells me that the shared emedded code can be controlled to limit or remove advertising when the clip goes viral. (2/16 Clarification: It is Dow Jones who controls the advertising in the clip stream, not the affiliates or blogs who grab the embed code.)
He’s what Jeremy Allaire told me:
So, here’s Walt Mossberg talking about his column today about how to create your own video (subscription) by using a Mac or a PC. It’s a very useful column and I’m pleased to post his video explanation here. (One additional comment from me on his column. When you buy your camera, in most cases, don’t bother using the manufacturer’s software for downloading video from the camera to your computer, you can use iMovie on Macs and Windows Movie Maker on PCs to download files from your camera.)