View a transcript of this interview

Here’s the last of our three interviews with Robert Levitan, CEO of Pando, a peer-to-peer BitTorrent based software that allows large files to be sent by various means: a desktop application, email attachment, Skype and embedded code.

These files can be as big as 1 GB. You need to download a 3MG application to your desktop which works on both PC and Mac.

Working with embed code is the simple way to integrate video into blogs and other HTML platforms.  As you explore Google Video, Revver, YouTube and most other video file sharing sites, you will find an option to "share" via HTML.  This is the embed code that is provided and can simply be cut and pasted into a blog.  This code generates a Flash player and voila — the video you have "scraped" is now on your blog. 

In this interview, Robert explains how Pando generates an embed code that can be cut and pasted into a any HTML-based platform — blog, MySpace page or others. It’s very simple. We’ve checked out some big, 200 MB files, and they download quickly.

Unlike cutting and pasting an embed code from Google which brings the actual video to your site, the code from Pando generates a thumbnail image and a download button. 

It is clear that the distribution of higher quality, longer form videos will continue to grow. Certainly peer-to-peer platforms like Pando will be one of the ways that small and large publishers share big files with users.

Here’s a 178 MB photo slide show of the neighborhood arts scene in Manhattan’s Soho.

Pando Package

Andy Plesser

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