Here’s our second installment of my interview with Wired editor in chief Chris Anderson in his office in San Francisco. Chris’s "Long Tail" is the number one business book of the year on Amazon.

Chris frames the imperative of individuals blogging and vlogging and says it’s not necessarily about money at this stage, but much of this activity is driven by the "economics of reputation, attention and expression."

He sees a big opportunity ahead for individual video bloggers — although he says the business models are yet to emerge.

And he talks about some plans for Wired to integrate more video content into their coverage.

If you haven’t already you should subscribe to Chris’ Long Tail blog

Congrats Chris, on a great year. — Andy Plesser