What can I say except to say THANK YOU to Virginia Heffernan, television critic for the New York Times and blogger of Screens. In her post today, she refers to Beet.TV as "superb." Wow, how thrilling. Thank you so much.
Timeswoman extraordinaire Virginia Heffernan
Photo from the amazing Mediashift
The daily stress of “putting on a mask” or “code switching,” the process of changing one’s Black mannerisms to conform to a largely white working environment, is unnecessary, says Monique Nelson, Chair CEO of UWG, a leading multicultural advertising agency, in this video interview with Beet.TV Be your “beautiful,” authentic self, she urges young Black […]
Live sports showcase linear TV’s ability to deliver mass awareness for brands, making their absence during the past few months of the coronavirus pandemic even more dramatic for advertisers. With the National Basketball Association and Major League Baseball resuming play this month, sports marketing is poised for a comeback. Frank Wall, senior vice president of […]
Technology is reshaping the way that marketers reach target audiences, and AMC Networks is at the forefront of testing methods to help advertisers boost the efficiency of their media buys. The network also has partnered with a variety of media-buying platforms to expand their inventories. “Our mentality was: We have a ‘viewers-first’ mentality around distribution, […]
In a medium where more of the ad inventory is sold by the people who actually make the content, the software they use to facilitate transactions will have an increasingly important role. After a decade in which so much display ad inventory was traded through open programmatic exchanges, the emergence of connected, over-the-top (OTT) TV […]
TV networks and MVPDs want to sell ads in a new way for a new era- but they are going to need some new tools to help get them there. For example, many now want to sell more than just 30-second spots in sequence, preferring to to sell the whole of a commercial break in […]
SAN JUAN, PR – Online learning can be a useful solution for children whose schools are closed. But not for those living in poverty, where there is often little Internet connectivity. For the Boys and Girls Clubs of Puerto Rico, which serves primarily the island’s poor, some 80 percent of club members don’t have suitable […]
Audience measurement has become more crucial for television networks and their advertisers, which are being lured to spend more on digital outlets including social media and internet search. The coronavirus pandemic has added to these competitive pressures as marketers seek to squeeze the best performance from tighter media budgets. Demonstrating the power of TV advertising […]
A company which crunches the data on 85% of US ad spending in order to help agencies and others better price their business says it wants to roll the same features out to 12 other countries this year. Standard Media Index (SMI) has sight of 85% of all ad agency invoices, piped straight from booking […]
SAN FRANCISCO – Diversity and inclusion in the workplace is a given. And, it needs to be expanded and amplified. But a healthy work “experience” is essential, particularly for Black men and women dealing with the realities of racism in society and the current turmoil. A “safe space” for dialogue is important. Empathy and understanding […]
The coronavirus pandemic has forced marketers and their advertising agencies to react quickly to an unsettled situation that can change each day. These disruptions are likely to have a lasting effect on how ad campaigns are developed and put into the production pipeline. “There will be an emphasis on quick-turn production — producing spots and […]
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