At the Streaming Media West Conference on Tuesday, I had the good fortune to chat with keynote speaker Tim Tuttle, a pioneer in online video search. Tim founded the San Francisco-based Truveo and sold it to AOL earlier this year.  He now heads video search for AOL and is a Vice President.

Tim explained to me the approach of AOL and urges content developers to take advantage of the API’s offered for free by AOL to maximize search.

I asked him which form of online video is more searchable:  Flash or downlodable files. He says it doesn’t matter, but providing "rich text" or meta data is key to making video easy to find. 

Andy Plesser

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