At the Streaming Media West Conference on Tuesday, I had the good fortune to chat with keynote speaker Tim Tuttle, a pioneer in online video search. Tim founded the San Francisco-based Truveo and sold it to AOL earlier this year. He now heads video search for AOL and is a Vice President.
Tim explained to me the approach of AOL and urges content developers to take advantage of the API’s offered for free by AOL to maximize search.
I asked him which form of online video is more searchable: Flash or downlodable files. He says it doesn’t matter, but providing "rich text" or meta data is key to making video easy to find.