Salon.com has been a pioneering online publisher for 10 years, which some might think makes it old enough to call it old media. I don’t think so, and its new vlog, Video Dog, is showing how established publishing companies can take advantage of community generated video.
I caught up with Salon’s Kerry Lauerman, co-editor of Video Dog, in the New York bureau. He explained the thinking behind Video Dog and the evolution of the concept, the technology and the popularity of the vlog. Kerry traces its development back to the 2004 elections. Kerrysees the Video Dog’s role as a sort of “filter” for viewers looking for smart and quality online video – highlighting what is really worthwhile in the overwhelming onslaught of community-created video.
Now Google is leveraging the online video trend to sell video ads to be posted on its search pages.
– – Andy Plesser
(Salon.com is a client of Plesser Holland, publishers of Beet.TV)