PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV

We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios.

Steinberg also talks about how Buzzfeed uses “native advertising” as its primary revenue source.

We spoke with him at the IAB Annual Leadership Meeting.