AMSTERDAM – In this video
interview at the IBC show, Brightcove
VP of Digital Media Solutions, Chris Johnston, tells Beet.TV that while it’s
important "to be in the places that your audience is interested in finding
you," Facebook is a much more effective platform than Twitter for online video
publishers when it comes to driving views.  This is especially true for brands that have a good presence
on Facebook and an engaged audience.

Continue reading “Facebook Beats Twitter in Driving Video Views, Brightcove’s Chris Johnston”