Although a vast majority of professionally produced video is watch on a PC or Mac, the Xbox has emerged as the second most widely used viewing platform, besting the iPad, iPhone and Android devices, according to video advertising technology firm FreeWheel in an industry report.
For an update on Xbox 360 and its rapid growth, we spoke last month with Microsoft's Ross Honey, GM of Xbox LIVE entertainment and advertising. We are republishing that interiew today.
More on today's news by Todd Spangler at Multichannel News.
Posted on 05/14/2012 at 3:54 PM by Beet.TV