AOL Video/HuffPost Media, has become a major player in video news, passing both CBS News and Fox News in video views, according to February comScore numbers.
The company has achieved this heft by syndicating videos from outside news sources through its platform. Demand for the videos have come largely from the Huffington Post and hundreds of other publishing partners who seek news videos on their pages.
Last week, as part of the introduction of a new video portal strategy, AOL Video, now known as AOL On, introduced 14 public-facing channels including one for news. The content partners include the the AP, BBC, Reuters, the Wall Street Journal and several smaller video news producers (including Beet.TV).
While the these big news sources sufface videos on their own sites, on YouTube and other places on the Web, AOl On has positioned itself as sort of next generation news syndicator, a new kind "AP or Reuters" for Web news, says Ran Harnevo, SVP, Video for AOL On, in this interview with Beet.TV.
In this syndication scenario, AOL shares revenues, derived from advertising, with news producers and publishing partner sites.
In the interview, Harnevo says that AOL On is serving news videos into hundreds of partner sites in "real-time."