YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform to serve a major campaign into its line of smart TV's. The first big campaign is for Toyota.
Earlier this year, we spoke with Scot McLernon, YuMe's chief revenue officer, about emerging opportunities across multiple devices, including connected TV's. He references the company's work with "smart" television manufacturers. We've republished that interview today.
According to a report by Stuart Elliott in the New York Times on the LG/YuMe link-up, YuMe will announce today a new funding investment of $12 million.