On Monday, Bloomberg West debuted, a daily, one-hour television program about the business of technology originating from in the company's new television studio in its San Francisco bureau.
It appears daily at 3 p.m. PT on the the Bloomberg Television network which includes cable, satellite and the Web. Segments from the live program are quickly edited into clips and published to the Web.
Earlier today, we spoke with Ted Fine, the program's New York-based executive producer who heads afternoon programming, about the show and Bloomberg's strategy around producing and distributing technology business news.
Despite a retrenchment by CNBC and CNN in their San Francisco operations, Bloomberg is rapidly expanding. Now with 65 editorial staffers in the bureau, that number will rise, including more video staffers. Fine tells Beet.TV that the bureau will become a programming source for Bloomberg beyond the new one-hour show.
He says that unlike live programming on CNBC which is restricted to television, Bloomberg streams live to the Web, which he believes is better suited to the video consumption habits of the West Coast technology crowd. Soon Bloomberg will stream to the iPad and other mobile devices.
Here is the press release.
Big story about Bloomberg News expansion in the American Journalism Review.