Video Start-up ‘Big Think’ Finds Profitability and Expands Business Model

By on 12/13/2010 6:05 AM @beet_tv

New York-based Big Think, which launched in early 2008 with seed capital from Lawrence  Summers*, President Obama's Director of the National Economic Council, and other investors including Peter Thiel, is serving some 5 million monthly video views and has reached profitability, says Victoria Brown, co-founder and CEO.

The site features thousands of video of thought of leaders in academia, government, business and culture. 

At its launch, co-founder Peter Hopkins explained the positioning of the company to The New York Times as a "YouTube for ideas." 

The site is sponsored by major corporations seeking to allign their names with the publisher's influential audience.

In a video interview with Beet.TV, Brown explains how the editorial direction of the site is becoming for "knowledge" oriented, more instructive in substance. 

As part of this evolution, the company has launched a paid offering for colleges and universities for videos about career paths, featuring exclusive interviews with industry leaders. 

Big Think has also introduced a research unit which providing industry reearch reports (in text) to hedge funds.

Brown says that the company is not seeking additional funding.

*Summers divested himself of his investment in Big Think before taking on the topic economic role in the Obama White House.

Published below on this page is a featured video of former President Jimmy Carter speaking about China and diplomacy.

Andy Plesser

 

Recent Videos
image
Xaxis Will Use More Private Marketplaces, Less RTB

FORT LAUDERDALE, Fl – Which way is the wind blowing in the “programmatic” ad space? Away from real-time bidding and toward private marketplaces, according to one leading light. The collection of techniques referred to as “programmatic” all essentially mean ...

image
Facebook to Surpass YouTube in Video Consumption: Unruly President Predicts

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of ...

image
Tastemade Puts Brand Video On The Menu

LAS VEGAS – Tastemade, a food and travel publisher and community whose producers and users publish video reviews, has steadily built up over 350,000 video subscribers on its YouTube channel. Now it is hoping more brands will take an opportunity to leverage that audience. Programming head Oren Katzeff ...

David Schlanger, WebMD
WebMD’s Schlanger Writes An Original Video Prescription

LAS VEGAS — A just-announced new video series on health innovations presented by a TV news anchor will not be the only foray WebMD makes in to video this year. Earlier this month, the health publisher previewed “Future of Health with Robin Roberts”, a digital mini-series fronted by the ...

image
Using Data Creatively: BPN’s CEO

LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing. “We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s ...

image
HBO, CBS and Sling TV Signify Real Movement to Multiscreen

LAS VEGAS – For years there’s been chatter about moving the video workflow to IP and multiscreen, but there’s finally a lot of real movement, says Mio Babic, President & CEO, iStreamPlanet. This noise is especially evident around the recent announcements by HBO, CBS and Sling TV about ...

518607688_1_648_367
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

LAS VEGAS — The way TV ads are bought and sold is about to look a lot more like the web – but the web will have to look like TV first, says the chairman of the world’s largest media investment agency. “Television is sold on a 30-second spot basis, while digital is sold on an ...

image
Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry just because they are connected to the internet – they also offer new ways to interact with content. “In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, ...

image
Scripps Networks Keen on TV Everywhere in 2015

LAS VEGAS — TV Everywhere will be a key focus for Scripps in 2015, says Tamara Franklin, EVP of Digital at Scripps Networks Interactive  in an interview with Beet.TV at CES. “We are focused on the TV Everywhere initiative so this year you will see a lot with our portfolio to make sure consumer ...

image
More Brands Integrate Social Into Owned Web Sites for Campaigns

LAS VEGAS — As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm in an interview with Beet.TV at CES. More big advertisers are ...

image
Cisco Boxes Clever With New STB Technology

LAS VEGAS — Cisco used its visit to the Consumer Electronics Show to talk about new set-top box capabilities it is giving pay-TV operators. Company CTO Ken Morse, in this video interview with Beet.TV, talks about: Kabel Deutschland – A new box coming next year will meld live, on-demand, catch-up ...

image
15 Billion Video Devices By 2020: Ericsson

LAS VEGAS — Networks technology vendor Ericsson has a conception of the media world in five years’ time. “The Networked Society… our vision for the year 2020 – everything that can benefit from connection to the internet will indeed will be connected,” Ericsson content ...

loader