Cisco “Live” on MSNBC’s “Rachel Maddow Show” in Broadcast Debut

By on 03/25/2010 9:32 PM @beet_tv

NEW YORK — Cisco Systems, which has a big* video teleconference business with a product called TelePresence, is entering the broadcast world with the MSNBC's Rachel Maddow, who is using the system to conduct remote interviews.

Unlike most conventional remote interview set-ups where a guest listens to questions in a an earphone, the TelePresence system displays both participants on large screens without latency between speakers, creating a virtual face-to-face conversation in 1080p hi-def resolution.

The "conversations" can be recorded and saved locally or streamed live.

The Rachel Maddow Show is the first program use the Cisco system.  It is also the only MSNBC program to be sponsored by Cisco.  Cisco display ads and pre-rolls dominate the show's site.  We assume that the use of the conference device is part of the sponsorship arrangement.

The Maddow show, which integrated the Cisco system on March 10,  is the first of several media implementations to be announced soon, we are told.

TelePresence is mostly used by large companies and governments who can afford the high price tag.  However, Cisco has begun to introduce smaller set-ups and will vastly expand its offering when it completes its acquisition of Tandberg, which is expected in Q2.

On Tuesday, in the Beet.TV studios, we interviewed Charles Stucki, VP & GM of the Cisco's TelePresence unit.

More Cisco updates to come from our chat with him and from Daisy's visit to the company's headquarters in San Jose on Tuesday.

Editor's Note:  In our segment we have a brief interview segment from the Maddow show. The voice of of Howard Fineman seems out of synch — this is a result of our video capturing software, not the broadcast.

*An earlier version of our post stated that TelePresence is a $3 billion business for Cisco, that is incorrect, that is an estimate for the overall teleconference business. 

Andy Plesser, Executive Producer

Rachel.maddow.show

Recent Videos
image
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for ...

image
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

LAS VEGAS — Can Dolby do for eyes what it’s done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. ...

image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

loader