Cisco “Live” on MSNBC’s “Rachel Maddow Show” in Broadcast Debut

By on 03/25/2010 9:32 PM @beet_tv

NEW YORK — Cisco Systems, which has a big* video teleconference business with a product called TelePresence, is entering the broadcast world with the MSNBC's Rachel Maddow, who is using the system to conduct remote interviews.

Unlike most conventional remote interview set-ups where a guest listens to questions in a an earphone, the TelePresence system displays both participants on large screens without latency between speakers, creating a virtual face-to-face conversation in 1080p hi-def resolution.

The "conversations" can be recorded and saved locally or streamed live.

The Rachel Maddow Show is the first program use the Cisco system.  It is also the only MSNBC program to be sponsored by Cisco.  Cisco display ads and pre-rolls dominate the show's site.  We assume that the use of the conference device is part of the sponsorship arrangement.

The Maddow show, which integrated the Cisco system on March 10,  is the first of several media implementations to be announced soon, we are told.

TelePresence is mostly used by large companies and governments who can afford the high price tag.  However, Cisco has begun to introduce smaller set-ups and will vastly expand its offering when it completes its acquisition of Tandberg, which is expected in Q2.

On Tuesday, in the Beet.TV studios, we interviewed Charles Stucki, VP & GM of the Cisco's TelePresence unit.

More Cisco updates to come from our chat with him and from Daisy's visit to the company's headquarters in San Jose on Tuesday.

Editor's Note:  In our segment we have a brief interview segment from the Maddow show. The voice of of Howard Fineman seems out of synch — this is a result of our video capturing software, not the broadcast.

*An earlier version of our post stated that TelePresence is a $3 billion business for Cisco, that is incorrect, that is an estimate for the overall teleconference business. 

Andy Plesser, Executive Producer

Rachel.maddow.show

Recent Videos
image
Unduplicated Reach is End Game in Programmatic

VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for ...

image
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

VIEQUES, PR — The rush to quantify whether online ads are actually being seen by users has given rise to “viewability” metrics. But these are a baseline, not even a metric that should be top of mine, says one ad-tech exec. “The key thing is, it’s not a KPI,” Integral Ad ...

image
Time Inc. Buys Viant w/ MySpace other AdTech Properties

Viant, a holding company of several adtech units including Specific Media and Vindico, and the owner of MySpace, has been acquired by Time Inc, the company announced today.  Terms have not been announced. At CES in January, we spoke with CEO Tim Vandorhook about the company and the continuing value of ...

image
The World Won’t Be 100% Programmatic: Target’s Reiter

VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a ...

image
Genesis Evolves In-Article Video Ads For Page Context

VIEQUES, PR — A short, 200-word news article doesn’t necessarily deserve a 45-second pre-roll video ad. That’s a recipe for user frustration. And that’s also why Genesis Media, an ad-tech firm delivering auto-playing video ads on to text pages, is refining its service to account for ...

Joe Kowan, GroupM 2
Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t ...

Dave Dugan, Facebook
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues connecting with audiences. But the same goes for advertisers who use the network, ...

image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

loader