Why "TV Everywhere" May Be Bigger than the Cable Giants' Plans

"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.

During the Beet.TV Online Video Roundtable, co-moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove.

He explains how the technology and its system of rights management will establish a syndication scheme for online video publishers.

Frank Babieri, CEO of Transpera, adds that the success of mobile bodes well for TV Everywhere.

This is a four minute clip.

Here's a recent update on the topic by paidContent's Staci Kramer

Update: 11.2: Apple might jump into the TV Everywhere mix, according to a report today by Peter Kafka at MediaMemo.

Andy Plesser, Executive Producer

Editor's Note: On the thumbnail image of the video is (L to R) Rafat Ali and Vivek Shah, President of Time Inc. Digital.

Posted on 10/30/2009 at 10:01 PM
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Technorati Tags: Brightcove, paidContent, Rafat Ali, Time Inc., Transpera, TV Everywhere

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Posted by: mlb jerseys | Sunday, July 10, 2011 at 11:39 PM

Working at DISH Network I get the opportunity to stay on top of all providers and what they offer. One thing I see is people confusing the term TV Everywhere, with what Comcast and Time Warner are trying to pass off as it. They have a great idea, they offer you online content based off you subscription, but you aren't watching your live TV you pay for. You have access to your DVR recording. But how is that TV everywhere? Its not. TV Everywhere is being able to watch your live TV everywhere as well, which you can do with the Sling Adapter, I have one hooked up to my 722k, and I can stream live shows to my phone, to my laptop, wherever I am. Its the TV I pay for, I should be able to watch it where ever I want.

Posted by: Jason | Sunday, January 23, 2011 at 10:12 PM

Well it good facility for the web users to log onto cable offerings online.

Posted by: r4i | Friday, December 18, 2009 at 12:46 AM

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