Get Ready for Video on Wikipedia: Al Jazeera Has Started…..Have You Heard of FireOgg Yet?

By on 07/17/2009 6:52 AM @beet_tv

Although video has been on Wikipedia in a limited way for the past two years, it is poised to take-off with the recent introduction of Firefox 3.5 along with other imminent developments, we have learned.

Over the next few months there will be the introduction of server-side transcoding technology, a new Wikipedia video player, and a set of collaborative editing tools which will allow community members to amend videos.

Videos on the site are uploaded and watched in a format called Ogg Theora.  It is a Flash-like program which is completely open-source.  Video producers can render Ogg files in FinalCut and other editing programs by using various plug-ins. Once in Ogg, these files can be uploaded to Wikipedia.

Later this year, Wikipedia will allow uploads of popular file formats directly with server-side transcoding to Ogg.  This plug-in is called FireOgg.

For some time, these videos have been viewable with certain Java and other plug-ins.  The release of Firefox 3.5 is the first time that Ogg videos can be viewed "natively" on a browser.  Opera and Chrome will support Ogg soon, but not Explorer or Safari; this news has inflamed the open source community with Apple.

Last month, we caught up with Erik Moller, deputy director of the Wikimedia Foundation at the Open Video Conference in New York.  We have published our interview today.

Earlier this week, Erik told Beet.TV that Wikipedia is working on a sophisticated video player with full-screen, share, and other standard functions.

Later this year, Wikipedia will allow members to edit videos in a project funded and lead by Kaltura.

Watch Wikipedia Videos Now

We have some links to explore.  The experience is not perfect, but you will find some interesting material.  While you can't share the videos, you can download them.  As mentioned above, there will be major improvements coming in the player.  Stay tuned.

Birds!

Apollo 11 Moon Landing

Videos Indexed by Countries

Get Ready to Upload, Al Jazeera and Others Have Started

Jazeera Some media companies, including Al Jazeera, are experimenting with uploading to Wikipedia. The fast-growing Middle East television network has uploaded its coverage of last year's conflict in Gaza. It was one of a handful of news organizations with crews in the war zone.

Other media entities, non-profits, governmental organizations, and marketers will find Wikipedia extremely important for video as they find it for text now.  

Bandwidth Will be an Issue, Wikimedia Foundation Seeks CDN

Right now, videos are
hosted on Wikipedia servers and there can be performance issues.  How
can Wikipedia possibly manage to stream properly if video starts to
takeoff?

Erik told me that the Foundation is looking for a CDN
company to provide services at a deep discount or on a contributed
basis.  This would be a good cause, indeed.  We hope someone steps up
to the plate.

Update:  Here's an overview on the topic by Josh Lowensohn at CNET News.com.

Andy Plesser, Executive Producer

Video Transcript

Erik Moller:  Well Wikipedia's an educational medium and it's run by a non-profit organization, so we see ourselves very much in the tradition of the mission of public broadcasting organizations, of educational organizations, and so when we think of video, we don't think of the kinds of videos that you might see on YouTube of animals doing funny and interesting things, but we think of things that we can do to make complex subjects more understandable. So we want to provide both interfaces to existing encoves [sic] and repositories and tools for remixing content from those archives in order to illustrate and explain complex topics.

So, as I mentioned, we're a non-profit so we're not driven entirely by market forces.  We want to make sure that our actions contribute to a healthy ecosystem and as video on the web was emerging over the last few years, it became clear that it was not a healthy ecosystem. It was an ecosystem that was controlled by just a small number of vendors controlling the formats that we use. A typical video that we see on the web is basically a black box format in a Flash container: I can easily manipulate it, I need to buy proprietary tools to really do things with it or even to rebroadcast it. So video on the web isn't as open, it's not as free and as reusable as, for example, an image on a web page or text on a web page.

We had decided many years ago already to only use open standards on Wikipedia, so we've always had, well not always, but for four years now round-about, had video on Wikipedia on a Ogg Theora format, which is an open source video format that's been around for awhile and that has really matured in the past couple of years, thanks in significant part to support from the Mozilla Foundation as well, and we are now working on technologies that will make it easier for people to do things with those videos; both to get videos from, for example, the Internet Alcove, we've been working with them, pooling an interface from their repository (they have thousands of public domain videos that could be used for Wikipedia articles), but also to take a video, to crop it, to edit it, to take different assets and mix them into a single video. Not just video. You can really just make a text slide or you could make a slide show, you can mix videos, tag them with audio obviously. So we want to build a completely open standards based environment that people can use to remix video, to set, basically, a standard for what an open ecosystem should look like and to set an example for other organizations as well, both in the educational space, non-profit organizations, and so on.

Andy Plesser:  Tell us a little about the ecosystem of uploading videos and how that works.

Erik Moller:
  So we're going to support an extension for Firefox initially. It's called Firefogg. That extension makes it very very easy to convert video from any format into the open Ogg Theora/Ogg Vorbis formats, and that's something that you can do if you're on Firefox if you're comfortable installing an extension. We're going to explore whether we can do service-side transcoding for some of the most popular propietary formats to make it as easy as possible, and hopefully there will also be broader support in the common tools that people use. We now see first the emergence of desktop based, open-source video editing tools, so hopefully those tools too will contribute to more people working with Ogg Theora and Ogg Vorbis. So Kaltura is the technology partner. They wanna basically position themselves as sort of the minuscule of open video technologies. They want to provide services around integration, specific solutions for specific use cases, and so they see Wikipedia as a good case to demonstrate their competency. We'll obviously talk about their contribution, we'll highlight the work that they're doing, and so they are funding most of the development that's happening on this right now, but it's all open source code. 

Recent Videos
image
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to ...

image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

image
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”

CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin Bough reckons a coming fusion of media buying and ecommerce opportunities will fuel massive business ...

image
SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content ...

image
On Daily Mail’s TV Show, ‘The Site Is The Star': Steinberg

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as ...

image
Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now ...

image
Shane Smith on Vice, Brands, Pinterest & Video For Millennials

CANNES — How should a financial giant market to young adults in the digital age? By giving it to them straight. That’s according to Vice Media CEO Shane Smith, whose publishing company us helping Bank Of America do just that. At Cannes Lions, the bank announced the launch of The Business Of Life, ...

image
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July

CANNES – Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with TubeMogul, next month with its first campaigns, says Arun Kumar, Global President, in this interview with Beet.TV Kumar says that the new platform has been ...

image
Goodby: Addressable TV Ads Will Feel Like “They Were Made Just For You”

CANNES — Addressable TV and the notion of targeting TV ads individually has been a hot topic in the ad industry for years, and it may very soon be scaleable. “We’ll be able to make it so that it feels like it was just made for you,” says Jeff Goodby, co-chairman at Goodby, Silverstein & ...

image
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’

CANNES — According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much. “Everything comes home to roost eventually,” says Gotlieb in an interview with BeetTV at Cannes this week. “Those who ...

loader