White House Signs Online Video Distribution Deal with California Start-up

By on 06/30/2009 5:55 PM @beet_tv

NEW YORK, NY — The White House has signed an agreement with TubeMogul, an Emeryville, California-based start-up to distribute and analyze web videos, said David Burch, a TubeMogul executive, in this video interview.

I interviewed David this afternoon at the Personal Democracy Forum. (Please see the transcript below.)

TubeMogul allows video producers to syndicate content to as many as 24 different video sharing sites with one one upload to the TubeMogul site.

It offers two tiers of service, a free product and a paid service, which provides analytics on video usage.  The White House has opted to use the paid service.  It is using the service to upload to at least two sites, YouTube and Vimeo.

This agreement does not include any services or support for the White House's in-house video channel, which is managed internally.

David was on a panel about video and political campaigns with Steve Grove of YouTube, Jacob Soboroff  of Why Tuesday, and Max Harper, a key video producer in the Obama presidential campaign.   

Last week, TubeMogul added video publishing site Castfire to its network of site.  Recently I spoke with TubeMogul's Mark Rotblat about how the company is being used by companies and organizations.

Left and Right Come Together at the Conference

Todd.Joe

Here's a shot of veteran Democratic strategist Joe Trippi (left) and Todd Herman, the newly appointed new media director for the Republican National Committee. Todd is former Microsoft exec.  I interviewed him three years ago.  He was a featured speaker this morning.  Here's a report on his speech and other news from the conference by Erick Schonfeld in TechCrunch

Andy Plesser, Executive Producer

Video Transcript of Burch Interview

David Burch:  So I'm here at Personal Democracy Forum representing TubeMogul. I direct our marketing. I'm just here…we're on an online video panel and we're talking about a lot of our research around video viewership and I am happy to announce that we recently signed the White House and they're going to be using us to distribute their videos to several sites to be able to reach voters and citizens, kind of, where they are online. So, go beyond just YouTube. They're also going to upload with Vimeo and I believe one other site, and we got in the fax machine came an Executive Order from the President, which I guess is what happens when you sign. So we're very excited about that and excited to be here and see how technology's changing politics.

Recent Videos
image
AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’

New York-based AppNexus‘ real-time ad bidding platform has built the company a position as one of the leading advertising technology vendors out there, at a time when contenders are racing to hail the virtues of their own suites. But CEO Brian O’Kelley sees one big differentiator between his ...

image
The Trade Desk’s Stempeck Talks TV Ad Targeting

TV may not yet be fully addressable to advertisers in the same way the internet is, but that isn’t stopping a collection of platform operators and ad tech vendors from trying to make it a reality. The Trade Desk, a demand-side advertising platform, is working to bring more ad targeting to Roku, the ...

image
Cadreon’s Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters

Arun Kumar, global president of IPG’s Cadreon unit, sees AT&T’s acquisition of DirecTV as a watershed moment in a new era of television.  He says that the merger will mean more intelligent targeting of consumers with data on the household level. He says that inevitable evolution of the new ...

image
Taboola Adds AP To List Of Publisher Clients

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola ...

image
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed

Despite the rapid pace of media and technology innovation, Procter & Gamble’s former top marketer Jim Stengel observes that the fundamentals of brand building haven’t changed. “A lot of companies lose sight of that,” says Stengel, who left P&G in 2008, in an interview with Beet.TV. ...

image
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability

Integral Ad Science, the New York-based tech company that describes itself as  “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank. In this previously published ...

image
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown

Going back a decade, when Millward Brown’s annual BrandZ study tracking the 100 most valuable global brands was first released, only one Chinese company made the list. Now there are 14, including the tech giants Tencent and Alibaba. “Most of them are big brands, but they’re not truly globalized brands ...

image
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

CHICAGO — The latest incarnation of a leading TV-synced online ads enabler is coming in to focus, with the announcement, by ad data company 4C Insights, that it has raised funds to acquire Teletrax, aiming to beef up its activities in social and TV advertising. “We’re playing aggressively in ...

image
Video Ad Platform Jun Group Raises $28 Million In First Venture Round

The Jun Group, a New York-based video ad platform that places ads in custom video players on publisher sites and within mobile apps, has taken its first venture round since being formed in 2005, the company announced today. The company, founded in 205, has taken some debt financing and is profitable, CEO ...

image
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company he has worked in for so ...

richard guest
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest

CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old days. It’s “great from a sales perspective and not so great from a marketing cost perspective,” ...

image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

loader