BURBANK — Warner Brothers Television will broadly syndicate original programming on a number of popular video sharing destination and device platforms, the company announced today.
Beginning in September, videos on branded channels will be syndicated onto DailyMotion, Veoh, Joost and onto Sling and Tivo. Here’s a statement from Warner Brothers:
"The channels will launch in mid-September, providing WBTVG’s branded
destinations with the added reach of the distribution partners’ target
audiences, while giving consumers greater access to the Studio’s
programming. The three-screen distribution strategy provides scale to
advertisers, allowing them to associate with Warner Bros. brands through the
expanding Warner Bros. digital arena, which gives advertisers access to targeted
consumers via the Studio’s programming in a premium environment."
Joy Marcus, GM of DailyMotion in the U.S. told the purple channel in a statement:
"We are pleased to bring Warner Bros. Television Group’s content to Dailymotion where our users can enjoy it on our high quality video player. Warner Bros.’ programming is a strong addition to our repertoire of curated channels consisting of leading premium and creative user video."
I’ve reposted my interview with Joy which I taped in Hollywood last month. She gives a little history of the Paris-based video sharing site. The Warner win is really significant.
Michael Learmonth over at Silicon Alley Insider has an interesting industry perspective on this.
– Andy Plesser