Robert Scoble to Launch Online Video Network At Fast Company — Post Update: We Interviewed Scoble’s New Boss This Morning

By on 01/16/2008 12:01 AM @beet_tv

Robert Scoble, who pioneered tech videoblogging at Microsoft
with Channel 9 and produced hundreds of segments during his tenure at PodTech,
is launching a new business television network for Fast Company.

Some details of Robert’s new work were reported a few weeks ago on TechCrunch.

(Update 2:30 EST 1/16:  We just uploaded my interview with Ed Sussman, President of Mansueto Digital. You can grab the video here.  Mansueto Ventures publishes Inc. and Fast Company.  They have pretty amazing offices in lower Manhattan.)

Robert has signed an employment contract and
his gig begins tomorrow. The new network
is expected to launch on March 3.

As he builds the network, he will continue to produce daily
technology videos, much along the lines of the ScobleShow. He has the
assistance of a full time producer and is
looking for studio facilities in San Francisco.

In his new job, he will create and supervise a number of
channels with other video creators, he told me this afternoon in phone call
from San Francisco.  Robert expects to have at least five new channels launched this
year.

Although he will continue to own and run Scobleizer blog
independently from Fast Company, he is entering into agreement with the
publisher to sell advertising. This
would be the first time ads, besides banners for his book, have been sold on the influential blog.

For the past year, Robert has contributed articles and videos and his link blog has been featured on Fast Company.

I will have more details tomorrow when I interview Robert’s new boss, Ed
Sussman, Mansueto Digital President.  Manseuto owns Fast Company and Inc. It has been investing heavily in online media.  Above is video of Ed Sussman and Robert.

Congratulations Robert, all the best on the new venture.

— Andy Plesser

Update: Here’s Robert’s post about his big move

Below is a photo of Robert and his son Patrick and me during the Vloggercon event in San Francisco 18 months ago, where Beet.TV broke the story of Robert leaving Microsoft.  Nice shot by Dan Farber.

Patrickrobertandy

 

Recent Videos
image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

image
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed ...

image
Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people ...

image
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and ...

image
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja

CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others.  For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker ...

image
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships ...

image
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video ...

image
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey

When considering setbacks over the course of his career, J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took “very personally and emotionally.” In particular, he remembers when the agency lost most of its Microsoft business. “That was very painful ...

image
JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of ...

image
Addressable TV Can Unleash TV Ad Creativity

CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target customers individually. Michael Bologna, president of GroupM’s Modi Media division, which is working on ...

image
The Future Is The Vast, Unconnected World: Facebook’s Everson

These days, Pets.com is part of internet folklore – an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an IPO to liquidation in 268 days. Carolyn Everson remembers the site with horror, too – but, ...

image
Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail’s Steinberg

CANNES — When considering the future of media over the next decade, the Daily Mail’s North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago. “When I look at my 6-year-old daughter, I’m pretty sure she’s not going to drive a car,” he ...

loader