Exclusive: NBC Nightly News and other MSNBC Shows will be Sharable via Embed...Brian Williams Live from CES on Wednesday

Wednesday will mark a milestone in broadcast journalism and in video on the Web as msnbc.com will offer clips from NBC Nightly News and other NBC news programs as sharable embed codes, Beet.TV has learned.

Taking a cue from YouTube, which pioneered sharable codes and built massive traffic, NBC News segments will be free to post on Web sites and blogs through a simple share embed button on the new video player which was launched in Beta on December 14.

While some big newspapers including the Wall Street Journal and the Washington Post provide embed codes of their videos, as does the fledgling Fox Business News and most recently Reuters news videos, this is the first time a major network news operation has offered embed codes.

CNN, ABC News, CBS News and Fox News only provide sharing via e-mail or as a distinct URL.

The embedded video files will not include advertising, at least initially, an msnbc.com spokesperson told Beet.TV

To mark the importance of this development for msnbc.com, a joint venture of Microsoft and NBC Universal, The Nightly News with Brian Williams will broadcast live from the Consumer Electronics Show in Las Vegas on Wednesday. Joining Williams will be top brass from NBC News and msnbc.com

The activation of embed codes on the new msnbc.com player is part of Wednesday's news, the other will be news of an expanded online version of the Nightly News. In a statement to Beet.TV, Catherine Captain, VP of Marketing at msnbc.com said:

"The new 'Nightly News' offers so much more than what you see in 30 minutes on TV. This website allows consumers to get the news of the day along with extended interviews, additional story angles and 'Nightly News' web exclusives - new stories they can only find online."

Beyond the implications for journalism, this is big news for digital media: It is full circle from the "wall garden" of destination portals. It is a new syndication model where professionally produced content can grow virally.

-- Andy Plesser

Posted on 01/06/2008 at 4:03 PM
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Comments

I would like to know why NONE of your journalist show any respect for our country's president he is referred to as MR OBAMA or OBAMA how disrespectful ...They all showed respect for a president that couldn't even speak right but they don't for our new president ...WHY IS THIS???He title would be PRESIDENT OBAMA please get it right

Posted by: cerih | Tuesday, July 07, 2009 at 07:03 PM

This was not exclusive in any form. IN fact. It was inaccurate.

Posted by: Not Exclusive | Friday, January 11, 2008 at 12:08 AM

I'm really impressed by the quantity and quality this offer comes along with.

Posted by: Julia | Tuesday, January 08, 2008 at 07:34 PM