Exclusive: NBC Nightly News and other MSNBC Shows will be Sharable via Embed…Brian Williams Live from CES on Wednesday

By on 01/06/2008 4:03 PM @beet_tv

Nbcplayer

Wednesday will mark a milestone in broadcast journalism and in video on the Web as msnbc.com will offer clips from NBC Nightly News and other NBC news programs as sharable embed codes, Beet.TV has learned.

Taking a cue from YouTube, which pioneered sharable codes and built massive traffic, NBC News segments will be free to post on Web sites and blogs through a simple share embed button on the new video player which was launched in Beta on December 14.

While some big newspapers including the Wall Street Journal and the Washington Post provide embed codes of their videos, as does the fledgling Fox Business News and most recently Reuters news videos, this is the first time a major network news operation has offered embed codes.

CNN, ABC News, CBS News and Fox News only provide sharing via e-mail or as a distinct URL.

The embedded video files will not include advertising, at least initially, an msnbc.com spokesperson told Beet.TV

To mark the importance of this development for msnbc.com, a joint venture of Microsoft and NBC Universal, The Nightly News with Brian Williams will broadcast live from the Consumer Electronics Show in Las Vegas on Wednesday.  Joining Williams will be top brass from NBC News and msnbc.com

The activation of embed codes on the new msnbc.com player is part of Wednesday’s news,  the other will be news of an expanded online version of the Nightly News. In a statement to Beet.TV, Catherine Captain, VP of Marketing at msnbc.com said: 

"The new ‘Nightly News’ offers so much more than what you see in 30 minutes on
TV.  This website allows
consumers to get the news of the day along with extended interviews, additional
story angles and ‘Nightly News’ web exclusives – new stories they can only find
online."

Beyond the implications for journalism, this is big news for digital media:  It is full circle from the "wall garden" of destination portals.  It is a new syndication model where professionally produced content can grow virally.

– Andy Plesser

Recent Videos
image
BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

LONDON – British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads ...

image
Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”. ...

image
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a ...

image
Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and ...

image
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad ...

Amanda Richman, Starcom 1
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time ...

image
AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to ...

image
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook ...

image
Data Gives Agencies Leverage Over Networks: Carat’s Ray

LONDON — The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. “Because of that data warehouse you’re starting ...

image
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more ...

image
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

COLOGNE — As media platforms and the processes behind them converge, old definitions of each appear to fall away and become meaningless. That, at least, goes for advertising groups that are getting excited about defining the internet in TV’s likeness. “I think ‘digital media’ maybe a ...

image
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future. “TV is still very dominant,” agency ad-buying ...

loader