YouTube, which has offered an advertising revenue sharing opportunity to about  100 "qualified" partners, meaning "established" content creators like Ford Models, Rocketboom and Beet.TV, is now offering advertising participation to vast range of content creators.

Update: 2:00 PM EST:  Ad revenue will split on a CPM basis with "a majority" of the revenue going to the content creators, a Google spokesperson told Beet.TV  This is different than several other video sharing site which split revenue on a 50/50 basis.   A Google spokesperson declined to comment on the range of CPM’s.

However, the ads will reside only on the YouTube WatchPage, the purple channel has learned.  So videos that appear on blogs and social networks outside of YouTube won’t have the ads.

Although content creators won’t make money via the embed code, Google is providing a syndication opportunity with AdSense.  Once enrolled in the AdSense program from a YouTube account page, YouTube videos are syndicated with an ad banner added to the player’s skin. This program was announced in October.

The expansion of YouTube partners announced today will lead to broader utilization of this AdSense program.

Here’s the take by Marshall Kirkpatrick at Read/Write Web.

Steve Chen on the History of YouTube

Above is a video I took of YouTube co-founder Steve Chen in San Francisco a couple weeks back at the NewTeeVee conference.  I have reposted the interview today.  Sorry for the poor sound, but check this out — he talks about the evolution of YouTube. You can find the video code here.


— Andy Plesser