Emmy Honcho: “No One Does it Better Than Beet.TV”…Purple Channel Lands Corporate Sponsor as Streams Reach 100K Per Month

By on 09/20/2007 8:14 AM @beet_tv

Earlier this week, I caught up with Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the organization that awards the Emmy’s. 

Shelly was attending the Convergence 2.0  summit at the Museum of Broadcasting.

Shelly is a fan of the purple channel.  He told me that in the area of niche video, "No one is doing it better than Beet.TV."  Hey, I’m gonna frame this post and put it up over my fireplace. It’s not an Emmy, but it’s close. Wow!  Thanks!

I asked Shelly about the business proposition for niche video publishers like Beet.TV.   He lays it all out; the good and the bad, explaining the opportunities along with the limitations of scale in this "long tail" world of super narrow casting.

Beet.TV Doubles Streams and Lands First Sponsor

Well, as the industry is evolving, so is Beet.TV.  Video streams and downloads have doubled over the last 30 days and are up to 100,000.  And Beet.TV videos are getting around:  Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home page.

In a big development here, I am pleased to welcome our first major sponsor to Beet.TV in VeriSign.  You might have noticed banner ads for VeriSign up on our home page for few days.  Beginning later today, you will find very cool overlay ads inserted into the video stream.  VeriSign is doing some very interesting things in the video space.  Earlier this summer we reported on the company’s online video platform for the BBC.

Here’s a statement from VeriSign’s Jeff Richards on the sponsorship:

"We’re very excited to be promoting VeriSign’s Content Delivery and 3 Screen services on Beet.TV.  We view blogs like Beet.TV as an increasingly influential source of information for our customers, partners and employees, and obviously believe Beet to be one of the leading sites covering digital media."

Chadad The dynamic ads are small and will stay up for 20 seconds. (See an example to the left)  You will also see post-roll ads for VeriSign.  In what I believe is an industry breakthrough, the overlay ads will be inserted into downloadable files on iTunes.  While ads have been inserted into downloadable media for some time, this might be the first for overly ads. Comments?

In growing the video streams and managing the innovative insertion of these cool overlay ads, I want to thank Mike Hudack and his team over at Blip.TV for being incredibly helpful in making this happen.  Also, thanks to Blip.TV for our beautiful new player!

Our traffic is also building nicely on our YouTube channel.  Thanks to the crew out in San Bruno.

Grab the embed code of this interview with Shelly.

— Andy Plesser

Some Personal Updates from the Plesser Clan:  I am pleased to report that Benjamin, who graduated Dartmouth in June, has been hired by a leading technology company as a systems consultant.  Great job! Maybe he can help me figure out my my business some day? Kathy and I are thrilled.   Kathy, who is one of the great women’s breast imagers, has finally started her own medical practice in Manhattan.  And, special thanks to my daughter Becky, a sophomore at Colgate, who spent the summer interning for Beet.TV, organizing our library of 350 clips, getting them ready to be integrated with the new ads which launch today. 

Recent Videos
image
Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”. ...

image
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a ...

image
Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and ...

image
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad ...

Amanda Richman, Starcom 1
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time ...

image
AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to ...

image
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook ...

image
Data Gives Agencies Leverage Over Networks: Carat’s Ray

LONDON — The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. “Because of that data warehouse you’re starting ...

image
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more ...

image
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

COLOGNE — As media platforms and the processes behind them converge, old definitions of each appear to fall away and become meaningless. That, at least, goes for advertising groups that are getting excited about defining the internet in TV’s likeness. “I think ‘digital media’ maybe a ...

image
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future. “TV is still very dominant,” agency ad-buying ...

image
Facebook Targets Publishers for Mobile Ad Delivery with LiveRail Acquisition

With its recent acquisition of  LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers — and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product ...

loader