Emmy Honcho: “No One Does it Better Than Beet.TV”…Purple Channel Lands Corporate Sponsor as Streams Reach 100K Per Month

By on 09/20/2007 8:14 AM @beet_tv

Earlier this week, I caught up with Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the organization that awards the Emmy’s. 

Shelly was attending the Convergence 2.0  summit at the Museum of Broadcasting.

Shelly is a fan of the purple channel.  He told me that in the area of niche video, "No one is doing it better than Beet.TV."  Hey, I’m gonna frame this post and put it up over my fireplace. It’s not an Emmy, but it’s close. Wow!  Thanks!

I asked Shelly about the business proposition for niche video publishers like Beet.TV.   He lays it all out; the good and the bad, explaining the opportunities along with the limitations of scale in this "long tail" world of super narrow casting.

Beet.TV Doubles Streams and Lands First Sponsor

Well, as the industry is evolving, so is Beet.TV.  Video streams and downloads have doubled over the last 30 days and are up to 100,000.  And Beet.TV videos are getting around:  Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home page.

In a big development here, I am pleased to welcome our first major sponsor to Beet.TV in VeriSign.  You might have noticed banner ads for VeriSign up on our home page for few days.  Beginning later today, you will find very cool overlay ads inserted into the video stream.  VeriSign is doing some very interesting things in the video space.  Earlier this summer we reported on the company’s online video platform for the BBC.

Here’s a statement from VeriSign’s Jeff Richards on the sponsorship:

"We’re very excited to be promoting VeriSign’s Content Delivery and 3 Screen services on Beet.TV.  We view blogs like Beet.TV as an increasingly influential source of information for our customers, partners and employees, and obviously believe Beet to be one of the leading sites covering digital media."

Chadad The dynamic ads are small and will stay up for 20 seconds. (See an example to the left)  You will also see post-roll ads for VeriSign.  In what I believe is an industry breakthrough, the overlay ads will be inserted into downloadable files on iTunes.  While ads have been inserted into downloadable media for some time, this might be the first for overly ads. Comments?

In growing the video streams and managing the innovative insertion of these cool overlay ads, I want to thank Mike Hudack and his team over at Blip.TV for being incredibly helpful in making this happen.  Also, thanks to Blip.TV for our beautiful new player!

Our traffic is also building nicely on our YouTube channel.  Thanks to the crew out in San Bruno.

Grab the embed code of this interview with Shelly.

— Andy Plesser

Some Personal Updates from the Plesser Clan:  I am pleased to report that Benjamin, who graduated Dartmouth in June, has been hired by a leading technology company as a systems consultant.  Great job! Maybe he can help me figure out my my business some day? Kathy and I are thrilled.   Kathy, who is one of the great women’s breast imagers, has finally started her own medical practice in Manhattan.  And, special thanks to my daughter Becky, a sophomore at Colgate, who spent the summer interning for Beet.TV, organizing our library of 350 clips, getting them ready to be integrated with the new ads which launch today. 

Recent Videos
image
Facebook Targeting A Boon for Marketers, Havas’ Social Lead

CHICAGO — Facebook is a marketer’s dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the social network, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Because of segmentation and ...

image
Ziff Davis Enjoying ‘Renaissance’: CEO Shah

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the more ...

image
Comcast Sees Big Growth in C3 VOD Viewing

While TV Everywhere tends to dominates the chatter about non-linear viewing, many cablers are actively marketing and delivering viewers for their existing VOD services. Comcast, for instance, logged its 30 billionth program viewed on demand in the last year and has seen 100% growth in time spent viewing in ...

image
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

CHICAGO — What are the key ingredients to a making a video that works both as editorial and marketing? One big barbecue food maker mixed entertainment, education and a healthy dose of passion. IPG’s BPN chief strategy officer Chris Hiland tells Beet.TV in this recorded panel interview how his ...

image
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

CHICAGO — Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the leaders of venerable media metrics house comScore. “You need about three times as many display impressions to get to the same lift in impact which you ...

image
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. ...

image
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

LONDON — Mobile video heralds a chance for advertisers to reach consumers who may appear to be distracted or in the outdoors – but who are actually highly engaged and watching TV, according to Weather Channel international yield and programmatic Daniel Young. “It’s personal,” Young ...

image
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to ...

image
Videology Opens TV Practice To Make Buying Smarter

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street ...

image
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

CHICAGO – Ad network Jun Group’s CEO Mitchell Reichgut “recoils” when he hears about auto-playing ads, the new format being picked by Facebook and others to deliver video messages. But that doesn’t mean he won’t try introducing interruptive ads of his own. ...

image
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in ...

image
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim ...

loader