Emmy Honcho: “No One Does it Better Than Beet.TV”…Purple Channel Lands Corporate Sponsor as Streams Reach 100K Per Month

By on 09/20/2007 8:14 AM @beet_tv

Earlier this week, I caught up with Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the organization that awards the Emmy’s. 

Shelly was attending the Convergence 2.0  summit at the Museum of Broadcasting.

Shelly is a fan of the purple channel.  He told me that in the area of niche video, "No one is doing it better than Beet.TV."  Hey, I’m gonna frame this post and put it up over my fireplace. It’s not an Emmy, but it’s close. Wow!  Thanks!

I asked Shelly about the business proposition for niche video publishers like Beet.TV.   He lays it all out; the good and the bad, explaining the opportunities along with the limitations of scale in this "long tail" world of super narrow casting.

Beet.TV Doubles Streams and Lands First Sponsor

Well, as the industry is evolving, so is Beet.TV.  Video streams and downloads have doubled over the last 30 days and are up to 100,000.  And Beet.TV videos are getting around:  Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home page.

In a big development here, I am pleased to welcome our first major sponsor to Beet.TV in VeriSign.  You might have noticed banner ads for VeriSign up on our home page for few days.  Beginning later today, you will find very cool overlay ads inserted into the video stream.  VeriSign is doing some very interesting things in the video space.  Earlier this summer we reported on the company’s online video platform for the BBC.

Here’s a statement from VeriSign’s Jeff Richards on the sponsorship:

"We’re very excited to be promoting VeriSign’s Content Delivery and 3 Screen services on Beet.TV.  We view blogs like Beet.TV as an increasingly influential source of information for our customers, partners and employees, and obviously believe Beet to be one of the leading sites covering digital media."

Chadad The dynamic ads are small and will stay up for 20 seconds. (See an example to the left)  You will also see post-roll ads for VeriSign.  In what I believe is an industry breakthrough, the overlay ads will be inserted into downloadable files on iTunes.  While ads have been inserted into downloadable media for some time, this might be the first for overly ads. Comments?

In growing the video streams and managing the innovative insertion of these cool overlay ads, I want to thank Mike Hudack and his team over at Blip.TV for being incredibly helpful in making this happen.  Also, thanks to Blip.TV for our beautiful new player!

Our traffic is also building nicely on our YouTube channel.  Thanks to the crew out in San Bruno.

Grab the embed code of this interview with Shelly.

— Andy Plesser

Some Personal Updates from the Plesser Clan:  I am pleased to report that Benjamin, who graduated Dartmouth in June, has been hired by a leading technology company as a systems consultant.  Great job! Maybe he can help me figure out my my business some day? Kathy and I are thrilled.   Kathy, who is one of the great women’s breast imagers, has finally started her own medical practice in Manhattan.  And, special thanks to my daughter Becky, a sophomore at Colgate, who spent the summer interning for Beet.TV, organizing our library of 350 clips, getting them ready to be integrated with the new ads which launch today. 

Recent Videos
image
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and ...

image
New Standards Around Native Units Mean Big Opportunities for Publishers, PubMatic’s McDonald

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves ...

image
Guardian Labs Mulls Off-Site Branded Content via Programmatic

LONDON — So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian’s own properties. But that could change soon, MD Anna Watkins tells Beet.TV in this video interview. “At the moment, we are looking to confirm one of our first ...

image
Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the ...

Sarah Wood, Unruly
Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly Media, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think ...

image
Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a ...

image
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can ...

image
Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest ...

image
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times...

LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion. In ...

image
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising. At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered ...

image
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming

Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he ...

image
Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video ...

loader