Emmy Honcho: “No One Does it Better Than Beet.TV”…Purple Channel Lands Corporate Sponsor as Streams Reach 100K Per Month

By on 09/20/2007 8:14 AM @beet_tv

Earlier this week, I caught up with Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the organization that awards the Emmy’s. 

Shelly was attending the Convergence 2.0  summit at the Museum of Broadcasting.

Shelly is a fan of the purple channel.  He told me that in the area of niche video, "No one is doing it better than Beet.TV."  Hey, I’m gonna frame this post and put it up over my fireplace. It’s not an Emmy, but it’s close. Wow!  Thanks!

I asked Shelly about the business proposition for niche video publishers like Beet.TV.   He lays it all out; the good and the bad, explaining the opportunities along with the limitations of scale in this "long tail" world of super narrow casting.

Beet.TV Doubles Streams and Lands First Sponsor

Well, as the industry is evolving, so is Beet.TV.  Video streams and downloads have doubled over the last 30 days and are up to 100,000.  And Beet.TV videos are getting around:  Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home page.

In a big development here, I am pleased to welcome our first major sponsor to Beet.TV in VeriSign.  You might have noticed banner ads for VeriSign up on our home page for few days.  Beginning later today, you will find very cool overlay ads inserted into the video stream.  VeriSign is doing some very interesting things in the video space.  Earlier this summer we reported on the company’s online video platform for the BBC.

Here’s a statement from VeriSign’s Jeff Richards on the sponsorship:

"We’re very excited to be promoting VeriSign’s Content Delivery and 3 Screen services on Beet.TV.  We view blogs like Beet.TV as an increasingly influential source of information for our customers, partners and employees, and obviously believe Beet to be one of the leading sites covering digital media."

Chadad The dynamic ads are small and will stay up for 20 seconds. (See an example to the left)  You will also see post-roll ads for VeriSign.  In what I believe is an industry breakthrough, the overlay ads will be inserted into downloadable files on iTunes.  While ads have been inserted into downloadable media for some time, this might be the first for overly ads. Comments?

In growing the video streams and managing the innovative insertion of these cool overlay ads, I want to thank Mike Hudack and his team over at Blip.TV for being incredibly helpful in making this happen.  Also, thanks to Blip.TV for our beautiful new player!

Our traffic is also building nicely on our YouTube channel.  Thanks to the crew out in San Bruno.

Grab the embed code of this interview with Shelly.

— Andy Plesser

Some Personal Updates from the Plesser Clan:  I am pleased to report that Benjamin, who graduated Dartmouth in June, has been hired by a leading technology company as a systems consultant.  Great job! Maybe he can help me figure out my my business some day? Kathy and I are thrilled.   Kathy, who is one of the great women’s breast imagers, has finally started her own medical practice in Manhattan.  And, special thanks to my daughter Becky, a sophomore at Colgate, who spent the summer interning for Beet.TV, organizing our library of 350 clips, getting them ready to be integrated with the new ads which launch today. 

Recent Videos
image
Hulu’s Naylor: Majority of Views Now in the Living Room

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living ...

image
A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

FORT LAUDERDALE –  Cancer has touched so many of us — and sometimes it hits very close to home.  Such is the case for SMG’s EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia.  His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia).   Tracey has taken to ...

image
The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present? “At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm Videology ...

image
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own ...

Screen Shot 2015-01-30 at 12.28.37 PM
Full Ad Viewability Comes With A Price: Google’s Hong

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face. “They believe they should have always been paying for the viewable ...

image
MEC’s Shenan Reed: Programmatic Need Demystifying

FORT LAUDERDALE – Programmatic buying is a more automated process, but that doesn’t mean it’s less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands. ...

michael glantz revised
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads

FORT LAUDERDALE – Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering ...

image
Xaxis and the Wharton Future of Advertising Program Join Beet.TV for Video Series of Industry Influencers

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis ...

image
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”. Now some brands are finding a link between increased viewability and improved ...

image
Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By ...

Screen Shot 2015-01-28 at 11.59.12 AM
AOL is Linking Content and Audience, Martinez explains

FORT LAUDERDALE – One of AOL’s goals these days is to help guide ad partners through the complexity of today’s digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. “A lot of my role is education and ...

image
Mediaocean Pursues Convergence Tools in 2015

FORT LAUDERDALE –  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate ...

loader