Emmy Honcho: “No One Does it Better Than Beet.TV”…Purple Channel Lands Corporate Sponsor as Streams Reach 100K Per Month

By on 09/20/2007 8:14 AM @beet_tv

Earlier this week, I caught up with Shelly Palmer, president of the New York Chapter of the National Academy of Television Arts and Sciences, the organization that awards the Emmy’s. 

Shelly was attending the Convergence 2.0  summit at the Museum of Broadcasting.

Shelly is a fan of the purple channel.  He told me that in the area of niche video, "No one is doing it better than Beet.TV."  Hey, I’m gonna frame this post and put it up over my fireplace. It’s not an Emmy, but it’s close. Wow!  Thanks!

I asked Shelly about the business proposition for niche video publishers like Beet.TV.   He lays it all out; the good and the bad, explaining the opportunities along with the limitations of scale in this "long tail" world of super narrow casting.

Beet.TV Doubles Streams and Lands First Sponsor

Well, as the industry is evolving, so is Beet.TV.  Video streams and downloads have doubled over the last 30 days and are up to 100,000.  And Beet.TV videos are getting around:  Nearly three-times the number of views are coming through feeds and cross-posts, far more than viewers from the Beet.TV home page.

In a big development here, I am pleased to welcome our first major sponsor to Beet.TV in VeriSign.  You might have noticed banner ads for VeriSign up on our home page for few days.  Beginning later today, you will find very cool overlay ads inserted into the video stream.  VeriSign is doing some very interesting things in the video space.  Earlier this summer we reported on the company’s online video platform for the BBC.

Here’s a statement from VeriSign’s Jeff Richards on the sponsorship:

"We’re very excited to be promoting VeriSign’s Content Delivery and 3 Screen services on Beet.TV.  We view blogs like Beet.TV as an increasingly influential source of information for our customers, partners and employees, and obviously believe Beet to be one of the leading sites covering digital media."

Chadad The dynamic ads are small and will stay up for 20 seconds. (See an example to the left)  You will also see post-roll ads for VeriSign.  In what I believe is an industry breakthrough, the overlay ads will be inserted into downloadable files on iTunes.  While ads have been inserted into downloadable media for some time, this might be the first for overly ads. Comments?

In growing the video streams and managing the innovative insertion of these cool overlay ads, I want to thank Mike Hudack and his team over at Blip.TV for being incredibly helpful in making this happen.  Also, thanks to Blip.TV for our beautiful new player!

Our traffic is also building nicely on our YouTube channel.  Thanks to the crew out in San Bruno.

Grab the embed code of this interview with Shelly.

— Andy Plesser

Some Personal Updates from the Plesser Clan:  I am pleased to report that Benjamin, who graduated Dartmouth in June, has been hired by a leading technology company as a systems consultant.  Great job! Maybe he can help me figure out my my business some day? Kathy and I are thrilled.   Kathy, who is one of the great women’s breast imagers, has finally started her own medical practice in Manhattan.  And, special thanks to my daughter Becky, a sophomore at Colgate, who spent the summer interning for Beet.TV, organizing our library of 350 clips, getting them ready to be integrated with the new ads which launch today. 

Recent Videos
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according ...

Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, ...

Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” ...

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake ...

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you ...

Gabe Greenberg, GABBCON
Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch a conference about programmatic TV advertising. Dubbed GABBCON (the Global Audience Based Buying Conference), the new LA-based enterprise is more than an ...

Bill Wise, Mediaocean 1
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill...

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space.  For Bill Wise, CEO of  TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen ...

Virool is Using Facial Recognition for Ad Targeting

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and into the content stream, is analyzing the facial expressions of consumers to measure reactions to specific video ads, explains CEO Alex Debelov, in this ...

Netherlands Leads Europe For Programmatic Video: IHS Study

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the ...

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy ...

Mike McAvoy, The Onion
Native Advertising Powering Profitability for The Onion…along with Donald Trump

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does ...

Armel Bursaux, SMG
Starcom MediaVest is Powering Clients with Expanding DMP Solution

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its ...