Motionbox’s New “Tagging” of Video Scenes is “Flickr-Like”

517701470.jpg
By on 09/14/2006 6:17 PM @

You should check out Motionbox. It’s a new site for video uploads and sharing. The clips are an interesting mix of content – some cool independent filmmakers and lots of funky videos uploaded from mobile devices.
What is unique about the site is that it allows uploaded video to be catalogued by scene. For example, you can upload your hour-long beach vacation and create an index to specific scenes so your friends don't have to sit through the whole thing to find the sunset.

For the content developer, Motionbox has the functionality to actually tag individual scenes and create distinct urls for each clip, sort of in the way that Flickr creates a distinct url for individual photos in collections. The tags are searchable within the Motionbox network, but they will soon be maximized for blog and general search engines.

The company announced many of these new tools yesterday. Earlier this month, they closed on $4.2 million in venture funding.

CEO Chris O'Brien visited us today and explained how Motionbox works, complete with a demo of the site. To get more information, you should check out the company blog.

Do You Know the Way to San Jose? – Beet.TV Is Going West! – I am very pleased to say that Beet.TV has been named the Official Vlog of Streaming Video West in San Jose. What does official really mean? Not sure, but we will be publishing some great interviews with speakers before, during and after the conference. So, if you can't make it to the Valley, please keep an eye on Beet.TV.

Chris O'Brien will be a speaker at the show. And hey, I'll be a speaker too — on a panel moderated by CNET's Molly Wood with Robert Scoble, Bob Fogerty and Josh Owens. Should be great.

Commercials Find New Life on Web – reports New York Times media reporter Julie Bosman in Thursday's Advertsing Column — interesting to read how commercials have become viral through YouTube and Google Video.
— Andy Plesser

Recent Videos
image
Unduplicated Reach is End Game in Programmatic

VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for ...

image
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

VIEQUES, PR — The rush to quantify whether online ads are actually being seen by users has given rise to “viewability” metrics. But these are a baseline, not even a metric that should be top of mine, says one ad-tech exec. “The key thing is, it’s not a KPI,” Integral Ad ...

image
Time Inc. Buys Viant w/ MySpace other AdTech Properties

Viant, a holding company of several adtech units including Specific Media and Vindico, and the owner of MySpace, has been acquired by Time Inc, the company announced today.  Terms have not been announced. At CES in January, we spoke with CEO Tim Vandorhook about the company and the continuing value of ...

image
The World Won’t Be 100% Programmatic: Target’s Reiter

VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a ...

image
Genesis Evolves In-Article Video Ads For Page Context

VIEQUES, PR — A short, 200-word news article doesn’t necessarily deserve a 45-second pre-roll video ad. That’s a recipe for user frustration. And that’s also why Genesis Media, an ad-tech firm delivering auto-playing video ads on to text pages, is refining its service to account for ...

Joe Kowan, GroupM 2
Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t ...

Dave Dugan, Facebook
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues connecting with audiences. But the same goes for advertisers who use the network, ...

image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

loader