Microsoft Will Catch YouTube in Consumer Generated Content, Declares MSN’s Todd E. Herman…and “We are out Tivoing Tivo” with Consumer Demand for Clips

By on 06/16/2006 10:00 AM @

Microsoft is going to launch a program to bring consumer generated content to the MSN site. As far as we can find, not much has been said about the program, code named Warhol, and the company is revealing very little.

We met Todd Herman, director of Advertising and Business Strategy at MSN, at the Manhattan offices of Microsoft, where MSN had hosted a conference organized by Third Way Brand Trainers and Business Development Institute on the topic of web video. Todd declined to tell much about Warhol, but he did share a fascinating look at this pivotal time for online video.

Todd addressed the success of YouTube, and stated that Microsoft will match their uploads of consumer generated video before too long.

He also told us that with consumer in control, video demand clips of the NBC News broadcasts were rocketing —  in their way of thinking they are "out Tivoing Tivo."

Here’s a transcript of some of Todd’s comments to Beet.TV:

"YouTube got to the party early with user generated video there’s no doubt, but given the four hundred million uniques, the reach that we have, we don’t think we’ll have a problem finding the one percent of the people who are willing to upload."

— Andy Plesser

Other relevant news of interest to The Beet’s readers:

>> Scott Kirshner looks at sites that are offering simple tools to create and edit your video clips in today’s New York Times.

>> More on the ways that online video is creeping into the political spectrum from the New York Time’s Adam Cohen

, , , , ,

Recent Videos
image
Video Ad Platform Jun Group Raises $28 Million In First Venture Round

The Jun Group, a New York-based video ad platform that places ads in custom video players on publisher sites and within mobile apps, has taken its first venture round since being formed in 2005, the company announced today. The company, founded in 205, has taken some debt financing and is profitable, CEO ...

image
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company he has worked in for so ...

image
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest

CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old days. It’s “great from a sales perspective and not so great from a marketing cost perspective,” ...

image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

image
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed ...

image
Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people ...

image
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and ...

terence kawaja
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja

CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others.  For the new medium to succeed, one essential will be companies that focus on yield management around addressable TV, says investment banker ...

image
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships ...

image
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video ...

image
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey

When considering setbacks over the course of his career, J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took “very personally and emotionally.” In particular, he remembers when the agency lost most of its Microsoft business. “That was very painful ...

image
JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of ...

loader