People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says

SAN FRANCISCO – How can ad platforms hope to front up against Google and Facebook when the fabric of ad targeting is being ripped apart? By laying a new infrastructure, says Travis Clinger. Third-party cookies are being deprecated by browser makers and Apple is switching its Identifier For Advertisers (IDFA) system to opt-in by consumers […]

 

After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertisers use to target iOS users. But, whilst many in the industry are fearful of the impact of IDFA changes, a growing number are coming to believe they also represent an evolution toward a more-effective, more-robust and more-trustful relationship with audiences. The […]

 

LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’

SAN FRANCISCO– Addressability boils down to how a marketer engages with a consumer. But what does it mean to drive a meaningful consumer journey? In an interview with Beet.TV’s Jon Watts, Travis Clinger, vp of global strategy and partnerships at LiveRamp described how his company is aiming to drive this. For LiveRamp, crafting this engagement […]

 

Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger

Giving publishers better tools to understand the all-over identities of their audiences is the key that will help them compete for advertisers against big tech platforms. That is the growing consensus amongst a cluster of companies aiming to use so-called “identity graphs” to help publishers fight the “walled gardens” of Facebook and Google. “People spend […]