Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO

CANNES, France — It seems like it was only a few months ago that the topic of video ad fraud cast a long shadow on the digital advertising sector. Now everyone is running around trying to eliminate the dark arts. And one tech vendor says those arts could already be extinguished before 2014 is done. […]


Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

The concept of “viewability” has gained prominence lately, as advertisers – alarmed by news that many video ad impressions are not really viewed by humans – seek certainty about their wasted spending. Programmatic video ad platform Brightroll’s CEO Tod Sacredoti recently got up on stage at Brightroll’s own video summit to highlight the three prerequisites […]


Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

Nielsen’s mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the recent announcement of the addition, says the company’s global product leadership president. Nielsen will fold mobile viewership in to its C3 TV ratings system in the fall. Before that, it will give its Online Campaign […]


BrightRoll Focused on Viewability Measurement, Mobile Growth

The mobile video business now comprises about one-third of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast growth of this ad segment, says Tod Sacerdoti, CEO and founder of video ad technology platform BrightRoll, in an interview with Beet.TV from the BrightRoll Video Summit. Better […]


BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for over a year – now we’re becoming a buyer in their marketplace,” BrightRoll CEO and […]