SMG’s Social/Video Global Lead: Brands Need to “Share Shift”

Brands will be most successful in online video if they can approach budgeting from a “share shift” point of view, says Lisa Giacosa, SVP Global Social Media Director and Video Lead at Starcom MediaVest Group, in this interview with Erick Schonfeld, co-founder of Touchcast, at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “I don’t mind how I reach a […]

 

Starcom-Yahoo Team on Data to Find Audiences

LAS VEGAS — Starcom’s recent deal with Yahoo that gives the agency access to the portal’s first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at the Consumer Electronics Show. By […]

 

Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! […]

 

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency exec. “Right now, we’re still somewhere at the forefront,” Starcom’s video investment director Zach Isaacs tells Beet.TV in this video interview. “(Programmatic’s share […]

 

Digital Video Spend Hitting “Double Digits,” Starcom President Amanda Richman Tells Beet.TV

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

 

Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

Much of the energy in advertising nowadays is coming from data-driven algorithms that super-target just the right ads to just the right audiences, as this recent Sunday Times feature pointed out, noting the death of creative “mad men”. But two ad tech executives speaking at Beet.TV’s Chicago programmatic video ad summit said algorithms can serve […]

 

As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull

CHICAGO — As programmatic buying becomes more widepread, agencies are spending less time convincing clients to try it and more time making the deals, says Tracey Paull, Senior VP and Digital Media Director at Starcom in an interview with industry analyst Ashley Swartz, CEO and Founder of Furious Minds at the Beet.TV Programmatic Video Advertising Summit. Many clients try […]

 

Starcom Doubles Down on comScore for Online Measurement

CHICAGO — Media agency Starcom has placed its bet on comScore as its primary partner for online campaign measurement, and that’s helping streamline negotiations for TV, video and other mediums, says Tracey Paull, Senior VP and Digital Media Director at Starcom. “As an agency we want to stand behind a single verification platform,” she says, adding that […]

 
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