Shane McAndrews
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
Measurement in an omni-channel media world is increasingly complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM’s Mindshare, it’s about measuring “empathy” as registered by biometric feed back. It’s called the NeuroLab and it’s the the largest longitudinal panel in the […]