BrightRoll Launches Mobile Video Real-Time Bidding Platform

Last month, BrightRoll, the big video advertising services company announced the launch of a real-time bidding exchange for mobile video, the industry’s first the company said.


Forrester Research Predicts Torrid Growth for Video Ads Through 2017

Citing the just-released, comprehensive study of digital advertising, titled “The Digital Media Forecast 2012 – 2017,” Forrester Research Principal Analyst Joanna O’Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017.


IAB’s Seneca Mudd on the Fast Growth of the Real-Time Buying of Mobile Video Ads

The real-time buying of mobile video advertising is quickly growing with the rise in consumption and the ermergence of exchanges and other real-time buying technologies says Seneca Mudd, Director of Industry Initiatives for the IAB, the global trade group for digital publishers.


Adobe Readies Programmatic Ad Buying with ‘Efficient Frontier’ Acquisition

With its acquisition of Efficient Frontier late last year, Adobe is set to enter the world of programmatic ad buying, says David Karnstedt, SVP and GM of Adobe Media and Advertising Solutions, in this interview with Beet.TV


Forrester’s O’Connell: Programmatic Buying of Video Inventory “Will Become the Norm”

The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester Research, in this interview with Beet.TV


Real-Time Bidding for Video Ads on the Rise, Forrester Reports

EMMERYVILLE, CA — (via Skype Video) Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, releasing today. Beet.TV spoke to Keith Eadie, VP of Marketing at online video ad platform TubeMogul, which commissioned the study, about the growth in this marketplace.

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