‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn

In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That’s why United Airlines recently launched Kinective Media, billed as the world’s first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in […]

 
 

Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn

LOS ANGELES — The theory: the new-look TV ad business can look a lot like digital, significantly automated. The reality: so many Excel sheets still pushed between buyers and sellers. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast […]

 
 

Technology Is Transforming Media Sales: Execs from Matrix Solutions, Hearst, Weather Group, Univision, Xumo, FreeWheel, Fox, Comcast

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

 
 

Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Advertisers need to come together with media, measurement and ad-tech companies to support the growth in advanced TV. Their partnerships will lead to greater automation and better outcomes that drive more investment in advertising as linear TV and digital video converge. Interoperability Is Great Unifier Kevin Lemberg, head of partnerships for advertising solutions at Comcast […]

 
 

TV Ad Volumes Are Exploding: Comcast’s Nunn

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers. But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite. A new thought leadership […]

 
 

‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn

DENVER – As television advertising becomes more addressable and its creative becomes more personalized for households, the volume of commercials is expected to grow dramatically in the next few years. That growth will make automation of ad management a necessity for marketers, agencies and media channels. Amid the demand for streamlined work flows, Comcast Technology […]