Richard Joyce
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
COLOGNE, Germany — Data and addressability are two trends that are driving increased spending in online video, but also are posing challenges for the business, says Richard Joyce, Senior Analyst with Forrester Research, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for Beet.TV. Overall, advertisers are expecting more growth in online video because of better […]