The New York Times in Production Pact with IAC’s Vimeo

The New York Times is expanding its video production with some 30 series and has syndication relationships in place with AOL, YouTube, NDN and Yahoo. Now it is has a joint production project with a big partner in IAC’s Vimeo, says Rebecca Howard, General Manager of Video at The New York Times, in this interview […]

 
 

New York Times to Debut Video ‘Channel’ Slate at NewFronts

The New York Times is organizing its video operation into topic channels and will soon make them available across its site, on Apps, via connected TV’s and other devices. This new offering will debut at the upcoming Digital Content NewFronts (4/28 – 5/2) where The Times will present for the first time, says Rebecca Howard, […]

 
 

New York Times Plans Branded Content In Video

VIEQUES, PR — The New York Times’ recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewers of its video content. “A brand could sponsor one of our bigger editorial offerings – Dealbook or Bits, 36 Hours, Corner Office,” says NYT video GM Rebecca Howard. “Those […]

 
 

New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million

Videos on The New York Times have been watched a record 12 million times by some three million “unique” viewers in October, according to data provided to Beet.TV by comScore, denoting a 12 month rise of nearly 100 percent. Seeking to increase that number, both on the site and off , by scaling production and […]