possible

In the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward. An exclusive event organized for chief marketing officers by chief marketing officers aims to do just that, by exploring the art of possibilities and evolving the […]

In a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience. That’s the view of the organizer of POSSIBLE, the upcoming marketing event in Miami. In this video interview with Beet.TV, Christian Muche, CEO & Co-Founder of Beyond […]

When was the last time you enjoyed watching a 30-second TV commercial in your Facebook newsfeed? Probably never. So why do so many advertisers still jam ads built for an old medium in to the new one? That is the question Facebook and WPP’s creative agencies have been working on, in a Creative Ambassadors Program […]

We are now two years out from when Facebook launched its Live broadcasting product. To put that in context, it took years for television advertisers to break out of simply running radio commercials, years for filmmakers to realize the medium could host more than just recorded stage plays. So, for a medium that is just […]

LONDON — In advertising, video may have grown up as a display medium for brand advertisers – but it could be a direct response mechanism, says the EMEA CEO for digital agency POSSIBLE, a WPP unit. “Some of the great stuff being done today either talks about the human condition … and the other thing […]