GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap

Russia’s invasion of Ukraine has sparked renewed debate about advertising placement in news. Applebee’s recently apologized after its light-hearted commercial interrupted and overlaid CNN’s coverage of the conflict, while other brands are now using software to swerve such inventory. In this video interview with Beet.TV, Phil Schraeder, CEO, GumGum, says contextual ad targeting tech offers […]