Video Ads Boost TV Campaigns: UM’s Kinniburgh

LONDON — Online video content doesn’t just lift online video marketing results – they can improve the overall outlook for TV ads, too. Universal McCann global chief strategy officer Hamish Kinniburgh tells Beet.TV in this video interview how his agency did so for Coca Cola during the recent soccer World Cup. “We were able to […]

 

Nielsen “Fueling” Real-Time Bidding for TV Planning

NEW YORK – Nielsen is pursuing the growth in real-time bidding with new tools that help link programmatic buying to TV data, says Randall Beard, Global Head of Advertiser Solutions, Nielsen during an interview with Beet.TV. “We are fueling programmatic buying and real-time bidding of digital audiences based on individual TV plans, so you can […]

 

THE UGLY TRUTH OF ONLINE VIDEO: Nearly 40% of Impressions are a “Fraud,” Vindico’s Matt Timothy

As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform Vindico, in this interview with Beet.TV. That could run the gamut from auto-initiated, auto mute or video-in-banner spots. But those formats shouldn’t be priced or valued the same way […]

 

Brands Move Money to Online Video from TV and Display, Cite Better Engagement

Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL’s global branded content platform Be On. In addition, the brand, media and creative agencies surveyed said that while TV is a strong awareness driver, they can achieve more scale and engagement with online video.

 

Romanian Developers, with AOL Teams in New York and Tel Aviv, Have Re-Engineer Beet.TV

Cluj-Napoca, Romania —  From an office in this academic town, equidistant to Bucharest, Budapest and Belgrade, a team of developers has completely re-engineered Beet.TV, using the AOL video platform and a highly customized WordPress CMS. The project, supervised by AOL executives in New York,  involved the migration and proper contextualization of some 4,000 videos and […]

 

Ustream Makes Big Move into Video Services Sector

Ustream, the widely popular live web streaming site, has been quietly moving into a full-services, video solution provider for small customers and  big enterprises and media companies, says David Gibbons, VP for product marketing, in this interview with Beet.TV Some customers for the Ustream video platform include Cisco, Dell and Sony, says Gibbons. We spoke […]

 

Brightcove CEO Sees Expanding Opportunities with Xbox

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels.  He says that Brightcove is readying several implementations for the game console. We spoke with him earlier this week at the Brightcove […]

 

Draper Fishers VC Joy Marcus Charts Disruption in Online Video

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about which areas of the […]