Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. “We have jumped over a significant hill, and it […]

 
 

WSJ Live’s New Anchor: Digital News Is Less “Dumbed Down”

Tanya Rivero, a recent addition to the WSJ Live team who was most recently an anchor with ABC News Now, hosts Lunch Break, WSJ Live’s noontime news program, which Rivero says gives her the opportunity to work on a wide range of stories. We spoke with Rivero in this interview with Beet.TV at the Wall Street Journal […]

 
 

MediaVest Exec: NewFronts Bring Super Distribution of Content

The quality of content during the NewFronts is improving dramatically year over year, says Ritu Trivedi, Managing Director/Digital Marketplace at MediaVest, in an interview with Beet.TV at the NewFronts. “This is not just a ‘new kid in town,’ where we go see some shiny new bauble. This is serious. We have seen some amazing content […]