MediaLink

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

LAS VEGAS —  Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says  Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES. “CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at […]

COLOGNE  — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm  Medialink, in this interview with Ashley J. Swartz for Beet.TV We spoke with him last week at the AOL booth […]

CANNES – Michael Kassan, CEO of the LA/NY-based  MediaLink, a highly influential media and technology consulting firm,  has emerged as one of the Cannes Lion’s most important players, hosting the the week’s most in-demand party and programming five days of sessions in the convention center, principally with the firm’s clients. We spoke with Kassan this week […]