Sharethrough’s New Carbon Measurement Partnership Attracts IPG, Hearst

Publishers now have another way to quantify their digital carbon footprint, after ad network Sharethrough agreed to pay for a year’s worth of carbon measurement service by 51toCarbonZero on their behalf. Sharethrough is calling it the Net Zero Publisher Program. As well as footing publishers’ 51toCarbonZero bill, Sharethrough is also able to create a Sharethrough’s […]


Sustainability & Responsible Marketing Summit Highlights with Adlook & Sharethrough: Ad Industry Seeks to Shrink Carbon Footprint

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of […]


Sustainability Goals Can Be Achieved with Collaboration: IPG’s Martin Bryan

CANNES – The Cannes Lions International Festival of Creativity this year was notable for introducing sustainability criteria in every advertising award category for the first time. The new requirements come as the media and marketing industries become more aware that their marketing activities result in greenhouse-gas emissions. “For many years, we’ve been focused on climate […]


Sustainability Isn’t the Enemy of Advertising Strategies: UM’s Martin Bryan

There is growing awareness among companies that their marketing activities affect the environment. Greenhouse gasses not only come energy-intensive operations like running a factory or a fleet of trucks, but they also come from the electricity to host websites, store data or for automated bidding on digital advertising. As global chief sustainability officer of UM, […]