Lotame’s Yeung Seeks Open Framework After Cookies

As the clock runs down on third-party cookies, many different methods and technologies purport to offer the solution to targeting consumers. But Amy Yeung thinks that proliferation may be bad. In this video interview with Beet.TV, Amy Yeung, the general counsel and chief privacy officer of Lotame, an audience data company, says she wants to […]

 

Republican Candidates ‘Incredibly Innovative’ In Ad Targeting

This year’s presidential election race is shaping up to be the one most defined by the science of polling meeting the precision of ad targeting. This year, candidates from both parties are using Targeted Victory, a Virginia-based politics marketing agency, to help target using first-party data. “They’ve learned they can start with an email message […]

 

TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

We report every day on the burgeoning number of ad-tech vendors helping advertisers profit from new-wave connected TV platforms. But one group of firms often missing from the discussion is TV makers themselves. Lotame SVP and CMO Doron Wesly suggests they should be in prime position, if technology can get them over the hill. Citing just-published […]

 

Audiences Are Fluid, Not Generic: Lotame CRO

COLOGNE – One audience is not the same as another, according to the CRO of Lotame, an ad tech company that is geared toward helping clients use data to better target campaigns. “We’ve got the opportunity to learn from a company’s first-part data, learn from what’s performing within a campaign and be smarter about how we constitute […]