Mobile Rewards Tech Service Kiip Expands to Fitness, Health, To-Do Apps

LAS VEGAS — Mobile gaming is expanding into fitness, casual health, to-do apps and other areas of gaming that are ripe for brand integration, says Brian Wong, Founder and CEO of Kiip, a mobile gaming service, in an interview with Beet.TV at the Consumer Electronics Show. “It’s reflective of people living their lives. You are using […]

 

Kiip Connects Brands to Consumers via Achievement-Reward Model

Kiip, a mobile rewards app, allows brands to connect with consumers by surprising them with tangible rewards for things they do already in the virtual space, like playing a game, logging a run or completing a to-do list. Beet.TV spoke with Kiip Founder and CEO Brian Wong in this video interview at the Digitas NewFront 2013 […]