ACR Data See Through Walled Gardens: LG Ads’ Justin Fromm

Marketers face more challenges in measuring the reach and frequency of their television advertising campaigns as viewers split their time among different video platforms. Many of those channels don’t share data about their audiences, making it harder for advertisers to tell they’re showing the same ads to the same households too much. LG Ads aims […]


Walled Gardens Will Benefit From Pandemic: Fromm

VIA BEETCAM — The coronavirus pandemic looks like wreaking havoc for all sites of the media and marketing industries. But there is one class of player that could actually emerge from COVID-19 even more healthy. In this video interview with Beet.TV, Justin Fromm, EVP of business intelligence at Advertiser Perceptions, says “walled garden” platforms like […]