Dynamic Creative & The Quest For Attention

CANNES — In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities. But, infused with signals from digital targeting capabilities, dynamic creative optimization (DCO), by assembling custom ads from myriad components, can perform even better. In this discussion at Cannes Lions, two industry executives discussed the […]


Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone

CANNES – Consumers are bombarded throughout the day with dozens of advertising messages, making their creative content an important part of standing out in the crowd. With dynamic creative opitimization (DCO), the creative elements of an ad – including its imagery, text and layout – can be put together in real time and customized to […]


Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences – and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different […]


Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone […]


Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it […]