JiYoung Kim

LAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities of generative artificial intelligence, but other forms of the technology have been used by media and marketing professionals for several years. “AI has really been helping us in an everyday context, specifically AI-driven optimizations and pattern detection and performance,” JiYoung […]

SALISBURY, Ct. – The growing fragmentation of the media marketplace has led advertisers to seek ways to manage the complexities of cross-platform campaigns. Marketers also have sought to better evaluate how their media spending drives business outcomes, especially amid the recent economic uncertainties that come with rapid increases in consumer prices and the cost to […]