INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

LONDON — In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by AT&T, DISH and WPP. The 16-year-old company has come in to its own of late, by helping advertisers serve household-targeted ads in to TV streams in the two minutes per hour […]

 

E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb

CANNES — The ad spend on paid media has dramatically dropped over the decades, representing one of the biggest evolutions in the marketing business, Group M’s Irwin Gotlieb tells Maria Mandel, VP Marketing at AT&T AdWorks, during this leadership session with AT&T AdWorks on “The Dawn of Targeted TV Advertising” at Cannes. The shift in shelf space from physical […]