Open Ad Exchanges Need Open Practices: IPG’s Seiler

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buyers about how such exchanges operate. IPG Mediabrands’ global CEO Matt Seiler tells Beet.TV in this video that more openness is needed from the “open” end of the industry. “Pretty big advocates […]

 
 

IPG’s Magna Global is Building “Private Marketplaces” for TV Programmatic

SAN FRANCISCO – Magna Global, the media agency of IPG Mediabrands, is creating new platforms to buy television inventory programmatically, with the creations of private marketplaces, explains Michael Brunick, SVP for Programmatic, in this interview with Beet.TV We spoke with him at the Beet.TV summit on programmatic television advertising yesterday.

 
 

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

SAN FRANCISCO – Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock – and one agency group is backing them. “Today, (real-time bidding) is known as being motivated by trying to drive prices down as low […]

 
 

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

SAN FRANCISCO –  Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. “A lot of media companies have been good money with the old model,” IPG Mediabrands’ Magna Global north America president Kristi Argyilan tells Beet.TV in this video interview. “Our hypothesis is […]

 
 

IPG’s Mobile Agency Keen on Interactive Mobile Video Ads

MOUGINS, France – The biggest opportunity in mobile video advertising lies in interactive ad formats that lead to product purchases, says Angela Steele, CEO at IPG-owned mobile agency Ansible Mobile, during an interview with Beet.TV. “Mobile video can be used not just for awareness but to drive purchase intent and purchases. Video in general is a great […]

 
 

Tablet Ad Recall High, Yume-IPG Research Finds

MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the tablet environment, in-app ads have higher brand […]

 
 

IPG Mediabrands Shifts Pay Structure to “Pay For Performance”

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client’s money as possible are out of step with the […]

 
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