TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. “Their people on the advertising side want access to TouchCast as well because they see […]

 

Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

Innovid has, for the last couple of years, developed its iRoll format – pre-roll video ads that let viewers click and engage with content more than simple 15- or 30-second linear spots. Now it is opening up its platform in a bid to recognize the many, many ad tech vendors in the video chain and […]

 

Interactive Video Technology Innovid Aims for VOD Next, Lures New Brands

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company’s technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across […]

 

Opera Sees The Web Browser As TV’s Ad Booster

AMSTERDAM — Norwegian web browser maker Opera is having a busy International Broadcasting Convention show. It announced IPTV firms Amino and AirTies will adopt Opera’s software on their devices, giving Opera greater traction for its ambitions to break in to interactive TV. And the firm also announced it is basing the latest version of its […]

 

BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads

Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.TV in this video interview blurbIQ‘s technology, which adds games and other engagement features in to video ad inventory, plugs in […]

 

Tremor’s Sanderson: Creative Teams Should Build Interactive Into Video During Media Planning

CANNES — Repurposing TV spots for online video doesn’t give brands the best creative canvas for the digital medium, says David Sanderson, Senior Creative Director at Tremor Video, during an interview with Beet.TV. For instance, if engagement is an important metric for the media team, the creative team should build formats with that in mind […]