Email Helps CTV Advertisers Engage With Consumers: Stirista’s Hamid Qayyum

SANTA MONICA, Calif. – Connected television advertising doesn’t use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. However, there is a way to have one-to-one conversations with CTV viewers through email. “With identity and with ID graphs and those things coming along, we are able to connect […]